1| We use ‘cookies’ to collect the information referred to below and track your use of the Site.
A cookie is a small data file that is placed on your computer or other device to allow a website to recognise you as a user when you return to the website using the same computer and web browser, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (a ‘persistent cookie’).
Other similar files work in the same way and we use the word ‘cookie’ in this policy to refer to all files that collect information in this way.
Cookies are an extremely common technology for remembering certain information about a visitor to a website.
The vast majority of websites currently make use of cookies, and they are commonly used for a wide range of tasks. We use cookies for the following purposes:
1.1 | Analytical/Performance Cookies: to analyse the use of the Site by, for example, recognising and counting the number of visitors and how they move around the Site. This helps us to see what parts of the site are popular and which sections need improving to make the experience better for users;
1.2 | Functionality Cookies: to recognise you when you return to the Site so that content can be personalised for you, for example, by remembering your country and site preferences; and
1.3 | Tracking Cookies: to record your visit to the Site and the pages you have visited and links you have followed. We may use this to make the Site more relevant to your interests.
2 | When you accessed the Site, you were presented with a message that notified you of our use of cookies.
We had to use a cookie to present you with that notice (you can see details of this cookie in the table below).
If you continue to use the Site, more cookies will be placed on your computer as set out below in order to enhance your user experience whilst on the Site. By continuing to use the Site and/or by accepting our Privacy Policy you are agreeing to the use of such cookies.
3 | We will not use cookies to collect personally identifiable information about you.
However, if you wish to restrict or block the cookies which are set by this Site (or, indeed, on any other site) you can do this through your browser settings.
The ‘Help’ function within your browser should tell you how. Alternatively, you may wish to visit allaboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies.
Please note that, as these websites are not owned or operated by Archer’s Toolbox, we are not responsible for any of the content on them. Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on this Site.
4 | Below is a list of the main cookies used on the Site and what each is used for:
| Cookie Name | Cookie Purpose |
| __atuvc | This is used by the AddThis social sharing system. Used on blog posts within the site to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. |
| __ss | This is used to help us improve future marketing preferences should you choose to opt into them. |
| __ss_referrer | This is used to help us identify where site visitors have come from before entering the Archer’s Toolbox website. |
| __ss_tk | This is used to help us improve future marketing preferences should you choose to opt into them. |
| _hjDonePolls | Used by HotJar pageview tracking. Used to conduct polls for people leaving the website to help us improve overall website performance. |
| _hjIncludedInSample | Used by HotJar pageview tracking. The cookie identifies a visitor during a single browser session and indicates if they are included in an audience sample. |
| ubpv | Used by Unbounce to track landing page usage. The service allows us to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page. |
| ubvs | Used by Unbounce to track landing page usage. The service allows us to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page. |
| _dc_gtm_UA-10591419-1 | Used for Google Tag Manager to help improve site visitor tracking and movement through our website, and use the Google AdRoll service to display personalised advertisements on AdRoll partner websites. |
| _eventqueue | Used by Clicky Analytics to log data about a site visitors journey through the website. |
| _first_pageview | Used by Clicky Analytics to help us improve overall site performance. |
| _ga | Used for Google Analytics. This helps us collect and analyse visitor information such as browser usage, new visitor numbers and response to marketing activity. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns relevant. |
| _gat_UA-10591419-1 | Used for Google Analytics to limit the amount of data recorded by Google on high traffic volume websites and help us improve site performance. |
| _jsuid | Used by Clicky Analytics to identify if a visitor is a new visitor to the website, or a returning visitor. |
| _referrer_og | Used for Clicky Analytics to identify where site visitors are coming to our website from. |
| optimizelyBuckets | Used by Optimizely to store the page variants assigned to a user for A/B performance testing to help us improve the users journey through the website. |
| optimizelyEndUserId | This cookie is a unique user identifier to enable us to perform A/B testing on the website. |
| optimizelyPendingLogEvents | Records user activity through the website so we can facilitate A/B testing and determine which parts of the website are performing better than others. |
| euCookiesAccepted | This cookie lets us know that the visitor has previously accepted cookies on the website. |
| optimizelySegments | This cookie holds audience segmentation information for a visitor for an A/B testing tool called Optimizely. |
| ubvt | Used by Unbounce to track landing page usage. The service allows site us to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page. |